India's 'Ayush' Sector Shows Striking Growth and Adds Value to Indian Economy and Organized Healthcare Sector
At the National Ayush Mission (NAM) conclave, last May 1 and 2 the secretary of the Ministry of Ayush, Rajesh Kotecha talked about the growing demand for AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy) products and services have witnessed a massive growth and the ministry is working actively to boost the global access of Ayush products and services globally and answer the common challenges that prevent the access of Ayush products in the international market. In this blog, we will discuss what Rajesh Kotecha (secretary minister of Ayush) said about the future of Ayush products and services in the global market.
About AYUSH Ministry
Ayush refers to Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy, a noble initiative by the Indian government. The Ministry of AYUSH was founded by the government of India on 2014, November 9th in India. The primary goal of the Ayush ministry is to promote innovation and research within the Ayush section to strengthen the evidence base, improve quality and boost the global relevance of traditional Indian medicine. Also, the ministry has a key role in accessing safe and high-quality Ayush products and services through exclusive regulatory standards and quality control measurements.
The Recent Growth of the Ayush Sector in Recent Years
Under the supervision of Rajesh Kotecha, secretary, minister of Ayush, the Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) sectors have witnessed a striking growth, leading Indian traditional medicine to the forefront of the global market and economy. As per the recent report assessing the growth and reach of Ayush products and services, Kotecha said that the Ayush sector has witnessed an 8-fold rise in its growth expanding the capital from 2.85 billion USD to 23 billion USD, estimated from 2014 to 2024.
He also adds, “This growth underscores the increasing global demand for traditional Indian wellness products” in an exclusive interview with the Indian Express ahead of the NAM (National Ayush Mission) conclave on May 1&2 at Kaivalyadham, Lonavala.
Key Points Discussed at the NAM Conclave on 1&2 May
NAM or National Ayush Mission conclave was a two-day event on Ayush products and services' growth and enhancement. There were several aspects discussed about the recent growth and development of the Ayush sector. The discussion also offered a clear outline of the future strategies for enhancing the growth and development of the Ayush sector. On May 1 and 2 at Kaivalyadhama Yoga Institute, Lonavala, the Ministry of Ayush organises the national Ayush Mission (NAM) conclave, under the chairmanship of Prataprao Jadhav, Minister of State (IC) for Ayush. Here are some key points discussed in the conclave-
· The primary focus of NAM conclave 2025 this May was to guide a roadmap for integrating Ayush into mainstream healthcare infrastructure.
· Recent growth of Ayush sector. Which has estimated an exceptional growth of 2.85 billion USD to 23 billion USD within the period of 2014 to 2024 (10-year growth assessment).
· The ministry of Ayush organised a conclave also discuss the potential future growth of Ayush sector as the demand of Ayush products and services surges in the global market.
· In the conclave, the ministry also discussed the common challenges that the industry is facing to highlight the details of how and what challenges the sector is facing in the process of global market access.
· Nonetheless, in this 2-day conclave under the chairmanship of Prataprao Jadhav, Minister of State (IC) for Ayush, also discussed and sketched out possible initiatives they are going to undertake for future development and enhancement of access to the global market.
This conclave aimed to explore the highest level of discussions to figure out the possible strategies of NAM. It is a centrally sponsored scheme for implementation through state/UT governments for the overall promotion and development of AYUSH healthcare system of India.
Key Outcomes Discussed at the NAM Conclave 2025
· 5.6 crore people accessed tertiary care Ayush institutes
· 1,372 Ayush Health & Wellness Centres granted NABH certifications.
· 189 high-tech and advanced Ayush Hospitals have been established and integrated into the existing healthcare infrastructure.
Launch of Standard Treatment Guideline in the NAM Conclave 2025
The National Ayush Mission conclave on May 1 and 2 further discusses several standard treatment guidelines for making further integration and access enhancement of Ayush products and services easier and more effective on the global market. Here are some common standard treatment guidelines discussed at the NAM conclave 2025-
· STG or standard treatment guidelines were introduced for metabolic disorders such as obesity, Grout, diabetes, NAFLD, and Dyslipidaemia.
· The guideline incorporates dietary protocols, yoga, clinical procedures and more to ensure wider and easier adaptation.
· The launched guidelines were developed by the research council and allopathic experts using essential findings from their research.
Demand for AYUSH Products and Services in the Global Market
The demand for AYUSH products and services witnessing a steep and steady growth in the global market as the demand for Ayurvedic medicines and treatments becomes more relevant and preferred in the world. The domestic market of the Ayush sector has reached 43.4 billion USD with a CAGR growth rate of 17%. Currently, Ayush products and services have been exported across 150 countries across the globe. Also, the ministry highlights its ongoing collaboration with WHO (World Health Organization) for developing International Harmonised Protocols (IHP). With this, the ministry aims to expand the global quality and efficacy standards for AYUSH products and make Ayush products and services more accessible in the global market.
Shadanga Ayurveda Pvt Ltd being a leading player in the Ayurveda Healthcare Industry with its chain of Panchakarma centres and varied Ayurvedic products & Training programs is actively contributing towards the growth of AYUSH sector domestically as well as at International level.
